Key Responsibilities

• Develop and execute the annual marketing strategy across ST Hotels, ST Properties, Novotel Malta Sliema, and other group businesses.

• Define and maintain clear brand positioning and consistency across all channels.

• Plan and deliver revenue-focused campaigns supporting occupancy, direct bookings, F and B traffic, and property leads.

• Oversee digital marketing, websites, paid campaigns, SEO, social media, and content performance.

• Manage content calendars, creative direction, activations, and brand campaigns.

• Support PR, partnerships, reputation management, and launch communications.

• Coordinate marketing needs across multiple business units and align with Sales, Revenue, and Operations.

• Manage marketing budgets, reporting, performance tracking, and external agencies.

Requirements

• • Proven marketing management experience, ideally in hospitality, real estate, or multi-brand environments.

  • Strong commercial mindset with focus on measurable results and ROI.

  • Solid digital marketing, content, and campaign management expertise.

  • Experience managing multiple brands or properties simultaneously.

  • Strong planning, reporting, and stakeholder coordination skills.

  • Confident with digital platforms, CMS, analytics, and social media tools.

  • Organised, proactive, hands-on, and results-driven.